There was a precise moment, in the early 1970s, when Italian cinema decided to break down all taboos, bringing something totally new to the big screen: an overwhelming wave of freedom, sensuality and irony. It all started in the summer of 1971 with the success of Pasolini's Decameron. From that moment on, the film industry realised that the public wanted passionate, cheerful and carefree stories. This is how the phenomenon of the "Decamerotic comedy" was born, a unique genre that in just a few years gave rise to about fifty films. This explosion of pop cinema literally invaded cities with colourful, provocative and magnetic vintage posters, capable of capturing the gaze of anyone passing by on the street.

These films, often dismissed a little too quickly as "B movies", actually had a primitive and irresistible power. The directors of the time played everything on the visual power of nudity and laughter, setting the stories in a fantastic Middle Ages made up of taverns, betrayed husbands, cunning priests and lying peasants. There was no room for heavy dramas or complicated speeches: bodies moved on the screen with total carefreeness. It was the portrait of a genuine and sunny Italy, captured a moment before modernity and television made sex something commercial and banal.

Fiorina the Cow(1972)

In this film, the camera ventures into the deepest countryside. There are no good manners in this peasant world: everything is instinct, deception, fiery passions and coarse laughter. The film's original poster is a true visual gem: it perfectly evokes an ancient universe in which physical beauty and cunning were the only things that really mattered. Watching it today means rediscovering the ruthless and amusing irony of our land.

That great piece of Ubalda, all naked and all hot (1972)

A title that is a scream, a close provocation that forces the viewer to look. Here, comedy becomes absolute and sensuality loses all sense of guilt, transforming into a fun and liberating game. The period poster for this film is a true legend of pop culture: it perfectly captures the essence of a visceral and light eroticism, which today seems to us like a small miracle of audacity and freedom.

Naughty Nun(1972)

The perfect short circuit between the sacred and the profane, set in the Italian provinces. In the stone cloisters, among nun's habits and hidden desires, a hilarious satire against hypocrisy is staged. The original poster plays very well on the ambiguity of sin, showing a series of complicit glances suspended between penance and the most unbridled fun.

The real secret of this unrepeatable season, the element that made these films unforgettable on the walls of cities, however, lay in the faces and bodies of their protagonists. Splendid actresses such as Edwige Fenech, Barbara Bouchet or Femi Benussi literally pierced the screen with a proud, sunny and overwhelming beauty. Alongside them, beloved actors such as Renzo Montagnani and Enrico Montesano made the whole of Italy laugh. Their posters, printed on various media and formats, today exude history. They are not just collectibles: they are open windows onto an era when Italian cinema knew how to be daring, scandalous and incredibly alive.